Tel: 01273 757475


The Exec Factor. The ultimate pop star experience for 300 employees across Europe

3 European cities, 3 weeks, 3 unforgettable events. Watch the video above to see how this internal communications project delivered a company's key messages through an involving and entertaining event.

The Challenge

Devise, produce and deliver a European teambuilding event for 300 employees, to be staged in Paris, Antwerp & Madrid.

The challenge for the guests was to work in the music industry for the day.

  • Explore company core values
  • Write their own lyrics to a song
  • Build effective music project teams
  • Record the song
  • Concept the style and look for the band launch
  • Costume the band members
  • Stage the album cover photo shoot
  • Design the album cover
  • Learn the choreography
  • Finally, perform the song live at the evening show

....all in one day.

The Solution

  • Produce 21 bespoke backing tracks
  • Supply 300 costumes
  • Organise European tour logistics
  • Develop and deliver mobile recording studios
  • Supply team of professional facilitators; music producers, choreographers, vocal coaches, film makers, graphic designers, costumiers
  • Format and script final X-factor style show


  • Final show - production, sound, light and staging
  • Live performance from guests
  • Celebrity judging panel
  • CDs mixed on site ready for evening performance
  • Behind the scenes film produced for screening same evening
  • DVD and CD box set for all guests
  • Gold discs for the winners 

Client: Value Retail

This was an amazing event that connected the employees to their company core values in a meaningful and memorable way. Talk to us about how we can create a bespoke event for your company.

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